KNUST Has Advised KMA In Billboard Advertising

KNUST Has Advised KMA In Billboard Advertising
January 30 10:39 2018

img2014926_13270The Senior Lecturer, Head of Department Of Communication, Design, KNUST has advised the Kumasi Metropolitan Assembly to learn from the Kwame Nkrumah University Of Science and Technology [KNUST] in Signage Advertising to enable them keep the city clean.The senior lecturer lamented the indiscriminate placement of Billboards in the city are not useful and wants the city authority to seek for knowledge from connoisseurs.

According to him, Kwame Nkrumah University of Science and Technology [KNUST] has suffered the same fate in the past. But due to stable rules by the authorities,there has been an improved system and wants the city mayor Eric Osei Asibbey-Antwi and his outfit to copy that.” The Billboards situation in Ghana is becoming worse in the sense that Billboards have a specific role to play but we use them wrongly. About seven years ago my students and I did a research on Billboards on how they can help reduce road accidents on a Highways and we realized things were not done right with respect to its placement”,he said.

He ended that elsewhere in Europe, specific Billboards are placed at specific places to tidy the city which is very helpful, the size of these Billboards and Signboards determine where they should be placed but our authorities end up misplacing them and these are some of the things we should be more concerned about if indeed we want to make our cities clean and beautiful”.

  Categories:
view more articles

About Article Author

Edward Amole
Edward Amole

View More Articles